Mercury Drug Macro Environment Essay

DemographicsMercury Drugstores Primary Target Market Demographics Ages ranging from 18 to 65 years sometime(a) who may be male or female that belong to any social class B, C, D, and E Marital status no specific status.The ready(prenominal) market size using research data show that 6 out of 10 Filipinos are now opting for generic medicines over the more dear(predicate) branded counterparts. For a $2 Billion Pharmaceutical market in the Filipinos $1.2 Billion (60%) Generics Medicines $800 Million (40%) Branded Medicines.Affordable generic medicine more available to a great number of the population at the soonest possible time since generic medicines are 30% to 80% lower than the branded medicines frugalData from researches show that out of every 10 Filipinos, 6 Filipinos are now opting to purchase generic medicines over the more expensive branded counterparts. For a $2 Billion Pharmaceutical market in the Philippines $1.2 Billion 60% for Generic Medicines $800 Million 40% fo r Branded Medicines.The rate of affordability of generic medicines is higher to the greater portion of the Filipino population. This is due to the price of generic medicines which are 30-80% lower than the branded ones.NaturalIncrease of cold months in the country caused increase of incidences of pneumonia. Pneumonia involves ignition dodge of the lungs and leads to hospitalization. Foreigners, especially those from non-tropical regions, are most susceptible to this in the Philippines because they have to adjust to the weather patterns.Diarrhea outbreaks have been consistently on the rise in Philippine soil, especially with the recent aftermath of Typhoon Ketsana (Ondoy in local name).Physical, emotional and social factors contribute to this prevalent puzzle of Filipinos. More underweight than overweight, Filipinos often have to hit the books societal gaps as a primary factor. The ill distribution of wealth in the country attributes to most Filipinos having less food to eat on t heir plates. many another(prenominal) Filipinos continue to fall victim to medicine addiction. There are over 3.5 million habitual drug users in the country, and some of the national scandals in the gone have been linked to illegal drug use. The ongoing struggle against illegal drug addiction is an uphill battle.A more recent DOH problem involved the hyper increase of cases of leptopspirosis in the Philippines, particularly in La Union and other flood-stricken areas. The onset of consecutive floods from the string of typhoons Ondoy and Pepeng caused contaminated water to fill the urban and rural areas.TechnologicalImprovements in the field of computers have made operations in the stores more efficient and less time consuming and as vigorous as having a more organized system of recording purchases.Mercury drugstore now is on the verge of implementing an online purchasing system in which customers may order medicines through the internet and then picking up the goods at the store o f purchase. This will help the store reduce the number of people in queue and as well as offer customers a better way to purchase their items.Technological advancements have now brought about better medicines and as well as a larger variety of medicines giving the company a chance to broaden their stocks as well as the number of their consumers.The 3g system of the current netphones are now able to give people an opportunity to get in contact with the store so that their concerns can be declare as well as any order of goods.PoliticalMercury drugstore now implies the senior citizen discount which is mandatory according to the laws of the Philippines. Mercury drug has also been able to adopt a senior citizen lane in their stores nationwide.Cultural/SociologicalThe need to be healthy is highly needed in the Philippines especially with poverty on the side. Most Filipinos that belong to the lower class tend to over exert themselves and end up with exhaustion, which has a high luck of le ading to sickness. So daily supplements are needed to be able to sustain a healthier body while facing harsh working conditions.