Marketing comm Essay Example | Topics and Well Written Essays - 3500 words

Marketing comm - Essay Exampleentire spirit.The report discusses HPs failures in its conservative management and how ESS has stepped in to launch a good strategic marketing campaign.All these changes argon evaluated through the Business Scorecard analysis.The report then evaluates the truth in the future concerns of ESS and whether they flush toilet and if so how they should survive.It is concluded that this can only be done if ESS thinks fast to save itself or chooses to immerse and unthaw in HPs ocean of conservative management.The primary reference for this report is a oddball Study(2000) prepared by the Stanford University pertaining HPs interal marketing strategies involves the identification of its internal customer support processes. valuate the extent to which internal factors support the externally facing processes. This should include an identification of the organisations latest relationship marketing strategies.The study explores how based on this analysis, and on cu stomer buying processes, the organisation can achieve improvements in either their internal or external processesThe concept behind e-services is theres a particular task, asset, or capability that you want to gain access to, that now can be made available to you over the Net, because its now being created as an Internet service.This report pertains to the flow business position of Hewlett Packard (HP),its current business problems and the way ahead for this business organisation.My first impression at the inauguration of ESS (E-Services Solution)group is to point out that this venture may be a successful at the outset given the period 1999 until 2000 save it has all the ingredients of becoming a victim of its own success and potentially damaging the work culture of HP with the so called aim of infecting the entire spirit.(see Case Study 2000).I would make water such a bleak conclusion for many reasons which I will discuss below but the pith and substance of my analysis as a man agement consultant is that