CASE STUDY ANALYSIS Essay Example | Topics and Well Written Essays - 1000 words

CASE STUDY ANALYSIS - Essay Examplehe brains behind the work including the friends of Holly Tucker and Sophie Cornish have had a wealth of experience in marketing and the media industry, having worked with big brands including the realise five advertising agencies, major magazine houses, the Boots and LOreal. This must have injected a lot of skills and experience into the business achieverfully making it one of the awards winning online market places whose popularity cannot be overemphasized across the globe. The reputation of these brains has asleep(p) unchallenged. It follows then that they must have contributed immensely to the success of the business (Press release, 2010).The fact that the business has a mix of products ranging from garden to gourmet, bracelets to handbags, lingerie to linen, cushions to kids clothes, and scarves to stationery has also contributed a great deal to the success of the business. Furthermore these products are originally made (Gilmour, Matthews & Holden, 2011, p.103). This has boosted the business attracting customers from across the globe. Indeed, fantastic is the word to describe the products. mass love beautiful things they want to be associated with such fantastic products. These products are found in notonthehighstreet.com. As such people come flowing for the products that are largely seen to enhance their individual happiness and cordial well being.Another factor that is likely to have contributed to the success of this high profile business is the primordial realization of the importance of the juvenile information and communication technologies. The business has significantly taken advantage of the modern technologies thereby enhancing its marketing. The use of the internet for the promotion of the services, online marketing is a fundamental tool that this business has use to get to the point where it is.Companies like notonthehighstreet.com are likely to face certain challenges especially during the first age of operation. One of such major