Merits and Demerits of the Internet Essay

What are the Merits and Demerits of internet Merits †¢ Shopping: Along with getting information on the Internet, you can also shop online. There are many online stores and sites that can be used to look for products as well as buy them using your credit card. You do not need to leave your house and can do all your shopping from the convenience of your home. †¢ Online Chat: There are many ‘chat rooms’ on the web that can be accessed to meet new people, make new friends, as well as to stay in touch with old friends. more marites of internet are that we can search any thing easily . e get a lot of knowledge from internet. Demerits †¢ Pornography: This is a very serious issue concerning the Internet, especially when it comes to young children. There are thousands of pornographic sites on the Internet that can be easily found and can be a detriment to letting children use the Internet. Spamming: This refers to sending unsolicited e-mails in bulk, which serve no purpose and unnecessarily clog up the entire system. there are many more demerites of net What are the merits and demerits of electronic media? Television spreads information in an accessible format to viewers quite quickly. When an important event occurs, the audio and visual proceedings of that event can be broadcast in order to inform viewers of the event. This of course requires the proper technicians, reporters/journalists/broadcasters/etc. , equipment, timing, and infrastructure that work behind (and in front of) the scenes to bring a programme to the viewers. When information is presented, such as a political party’s platform, television can be quite useful to a viewer. Of course, a fundamental problem arises when a company needs to hire and maintain the infrastructure needed to perform the television service: they need money! Unfortunately for television, there are numerous other sources where one may obtain information (the internet, newspapers, radio, word-of-mouth) and therefore television must find methods of attaining and maintaining viewership. [Of course, viewership allows the company to provide an advertisement space that is very lucrative for other companies. ] These methods may include: †¢ Quick reporting – the fastest person wins, sort of thing. This tends to be inaccurate and speculative in nature, but does provide instant viewership. †¢ Sensationalism – attention-grabbing, controversial programming. Tends to focus on wild or shocking stories rather than â€Å"boring† (although possibly more important) issues. I could go on, but that’s a good place to start. When I say TV, I immediately think entertainment. Therefore it may have started purely as an entertainment method. We will never know 🙂 However, with the current events these days, network/TV bias is playing a large role in politics among other things. Something else you could look into.

Marketing 300 Notes Essay

In the Summa Theologica, Thomas Aquinas uses the philosophical method to theology and addresses the question of whether God’s existence can be demonstrated as well as the question of whether we can know God completely. For Aquinas, the question of proving the existence of God is always bound up with the question of how, and to what extent, we can know God at all. St. Thomas Aquinas believes that yes, God’s existence can be demonstrated but that no we cannot know God completely. St. Thomas believes that God’s existence can in fact be demonstrated and that it can be done so in two ways. â€Å"One is through the cause, and is called â€Å"a priori†, and this is to argue from what is prior absolutely. The other is through the effect, and is called a demonstration â€Å"a posteriori†; this is to argue from what is prior relatively only to us† (Aquinas 15). In other words, to demonstrate that God exists is done in a cause and effect manner. For the question as to whether or not we can know God completely, St. Thomas answers that no, we cannot know God completely. According to St. Thomas one can know the essence of God, but to completely know God would be impossible. The differences between these two questions are that the question as to whether or not God’s existence can be demonstrated addresses God’s existence whereas the question on whether or not we can know God completely does not question God’s existence, just the amount of knowledge one can have on God. St. Thomas Aquinas proposed five proofs in which humans can use natural reason to prove the existence of God through extrinsic evidence. Through the use of natural reason we can logically conclude in the existence of God. Yet strictly speaking, God’s existence cannot be definitively proven through laboratory tests and experimental science. Experimental science and intrinsic evidence cannot definitively prove historical events, and yet by reason we know they have occurred. And surely were science falters and extrinsic evidence fail, reason and intrinsic evidence can prove the spiritual which cannot be measured by material sciences. The first way begins observing the movement all over the world and ends up asserting the existence of God as Immovable Motor; the second way observes the existence of causes in the world and concludes the existence of an ultimate Cause. The Third Way emphasizes one of the most important features of all finite objects, the radical insufficiency of their being, their contingency: the beings of the world exist but they could equally not exist, they have specific features which they could equally not have. If they do exist but could not then we can think of a time in which they didn’t; and if they were the only beings of the world, then nothing would have existed. As this is obviously not the case, then we should conclude that along with those contingent beings there must exist a necessary being, a being which has its origin in itself instead of in another being, and that being is God. St. Thomas states, â€Å"Therefore it is necessary to arrive at a first mover, put in motion by no other; and this everyone understands to be God† (Aquinas 16). In the next paragraph Aquinas says, â€Å"Therefore it is necessary to admit a first efficient cause, to which everyone gives the name of God† (Aquinas 17). Clearly, St. Thomas Aquinas is making his point that God is the source of everything. Since God is the cause we see the effects. The effects had to have come from a cause, which is God, and therefore God must exist. St. Thomas Aquinas starts off his discussion on whether or not one can know God by discussing the senses and their role in how humans know things. â€Å"Our natural knowledge begins from sense. Hence our natural knowledge can go as far as it can be led by sensible things† (Aquinas 86). St. Thomas states, â€Å"It is impossible for God to be seen by the sense of sight, or by any other sense, or faculty of the sensitive power† (Aquinas 74). What this passage is saying is that we cannot see God and because we cannot see God, it is impossible for us to know him. As humans we can know human beings because we can see them physically, however we cannot do this with God. Aquinas says, â€Å"when any created intellect sees the essence of God, the essence of God itself becomes the intelligible form on the intellect† (Aquinas 77) and this means that for what we can see with our human eyes that is what is going to portray to us what God is like. This means that we cannot fully know God and that we can only know of him or about him. God is an infinite being and we are finite beings which mean that we can only contain so much knowledge within us. Due to the fact that we are limited with our knowledge, it is impossible for humans to ever be able to fully encompass and know God because there is too much to know about Him. God is infinite, he has always been and humans cannot understand this because there is nothing else that we know of that has forever been and always will be. For these reasons, St. Aquinas believes that humans will never be able to fully know God like how they know one another. One can also compare these two questions not just by what they are based on (existence and knowledge) but also by looking at the differences between faith and knowledge. As stated previously when discussing whether or not we can know God completely, the basis of knowledge is derived from the senses. Knowledge has factual evidence from the world around you and has to do with reason and science. â€Å"We have a more perfect knowledge of God by grace than by natural reason†¦the knowledge which we have by natural reason contains two things: images derived from the sensible objects; and the natural intelligible light, enabling us to abstract from them intelligible conceptions. Now in both of these, human knowledge is assisted by the revelation of grace. For the intellect’s natural light is strengthened by the infusion of gratuitous light† (Aquinas__). On the other hand, Faith (or a belief) in something you take without question or evidence. An example of this is if someone is inside of a building and cannot see outside and someone comes in from being outside and tells the person that it is raining. Since the person inside has no way of knowing that it is raining outside since they cannot see or hear it, then they must believe the person telling them that it is raining. â€Å"Faith does not involve a search by natural reason to prove what is believed. But it does involve a form of inquiry unto things by which a person is led to belief, e. g. whether they are spoken by God and confirmed by miracles† (Aquinas__). Teachings by St. Augustine and Pseudo-Dionysius agree with the teachings of St. Thomas Aquinas about knowing God. All of them agree that it impossible to be able to fully and completely know God. Alternatively, the three of them believe that one can only know about and of God; knowing only the different aspects of God. Dionysius describes God as â€Å"wholly unknowable† and has as â€Å"incomprehensible presence† (Pseudo Dionysius 119) which is him saying that God cannot be understood completely. Dionysius also says that God is made up of infinite characteristics, which Dionysius combines to call the â€Å"Godlike oneness† (Pseudo Dionysius 36). He says that one can better know God through knowing that he has characteristics such as â€Å"good†, â€Å"fair†, and â€Å"existent† (Pseudo Dionysius 39-40) but that he is so much more than just these. This relates to St. Thomas Aquinas’ thoughts that through our senses, we can come to know more about God because of what he created, but it is still impossible to completely know God. Similarly with St. Augustine, he states that God is â€Å"high above all, uncontainable and immeasurable† (Augustine 32) which means that God is beyond our reach. Due to the face that we cannot see God, then it is impossible for us to know him fully. St. Augustine also states that God is â€Å"incorruptible, inviolable, and unchangeable’ (Augustine 90). The meaning of this passage states that God is perfect. If he were to be changed, he would no longer be perfect. This is a concept that humans cannot comprehend because humans are not perfect and perfection is an abstract thought. They can have an idea as to what perfection is, but it is impossible to fully understand. In conclusion, knowing that God exists and knowing God are two completely different questions. St. Thomas Aquinas states that one can know that God exists and that it can be proven philosophically through the effects. On the other hand he also states that one cannot know God, only aspects of Him. These two questions correlate with the different of faith and knowledge. Faith is associated with the question of knowing God (cannot be proven) and knowledge is associated with the question of knowing that God exists (can be proven philosophically). St. Thomas Aquinas, St. Augustine and Pseudo Dionysius all state that it is impossible to fully know God. They all agree on the fact that it is possible to know aspects of God and know partially who he is through using our senses, yet God is still seen to be infinite so it is impossible for our human minds to fully comprehend God.

Mughal Inspiration: Art Forms Increasing Culture

After the Mughals arrived in India, a great cultural growth occurred in many different forms of art, such as music, visual art, architecture, and literature. India was already a country with many different cultural aspects, but the Mughals, of Turkish-Mongolian descent, expanded the realm of art even further. This Mughal art and architecture was considered an Indo-Islamic-Persian style, which combined different aspects of Islamic and Persian art with indigenous Indian art. This style thrived during the Mughal Empire from approximately 1526-1857 A. D. The monarchs of the Mughal dynasty encouraged art in areas such as literature and painting and created many great buildings and gardens that are still a great display of beauty today. The presence of the Mughals in India added to Indians’ cultural life through the beautiful and rich forms of art such as architecture, painting, literature, and music that they introduced to the subcontinent. First, the Mughals made many great contributions in architecture. The mausoleums, mosques, palaces, and cities that the Mughals created were very rich and intricate. In the words of A. L Basham, â€Å"The Mughal period was one of great splendour, and has left its mark on India in the form of many lovely buildings, wherein Islamic and Hindu motifs often blended in perfect unity. † The most noticeable contribution that the Mughals made in art was architecture, because they left so many great mausoleums, mosques, and palaces. Perhaps the most famous piece of architecture even in the worl d today is the Taj Mahal, which is a mausoleum that was built by the Mughal monarch Shah Jahan to entomb his third wife’s remains after she died in childbirth. Construction on this beautiful structure began in around 1632 and was completed in the year 1653. This structure was built mainly of marble, and it includes many tranquil gardens and canals. It is an Islamic structure, but it still was a â€Å"symbol of beauty and excellence for all Indians regardless of religious or sectarian affiliation. † Although this structure was built for an Islamic woman and was influenced by the Islamic style, people from all backgrounds and religions appreciated it for its beauty and symbol of eternal love. The first three Mughal emperors, Babur, Hamayun, and Akbar, each used the Iranian Timurid style of combining marble and red sandstone in the structures that they built. For example, Akbar, the third monarch of the Mughal Empire, built a new capital city called Fatehpur Sikri, which sat on a rocky plateau and overlooked a lake. A royal mosque with a palace was set to the west with the residential town area residing below. The city was gated with a grand entrance made of the red sandstone, and a lofty flight of steps were climbed to reach the city. There was also a marble tomb for Salim Chishti inside the city. Chishti was a Sufi mystic who told Akbar that he would eventually have three sons. The tomb was made of marble, and consisted of geometric shapes and inscribed verses from the Quran. The design of the inscribed verses was considered an abstract form of Islam. This shows the influence that Islam had on the tomb, and therefore on the rest of the citizens who saw this mausoleum in their city every day. Other Mughal monarchs made their mark on Indian architecture as well. Jahangir and his wife Nur Jahan built tombs for Akbar, his father, at Sikandra and for her father at Agra, respectively. These tombs both incorporated the marble theme that the Mughal emperors before them had started. Overall, the Mughals devoted most of their greatest efforts to burial places for their loved ones. They also developed many fortress-like palaces with intricate details. For example, many of the rooms and corridors in these palaces were shielded from the outside by jalis, or latticework windows. They contained â€Å"mirror rooms†, wall alcoves, small waterways to provide air conditioning, and many statues and sculptures. Many intricate details were used in not only the palaces but also all of the structures that the Mughal monarchs built. The architecture of the Mughals added a very noticeable elegance and beauty to the Indian subcontinent. Another example of a form of art that enriched Indian culture with the arrival of the Mughals was painting. Mughal paintings were and still are very treasured Indian art. Generally, the paintings that the artists created from that time had a realistic yet imaginative style to them. Annemarie Schimmel stated in her book on the Mughal Empire that Mughal style â€Å"developed from the interaction between the refined Persian style and the strong, lively version of the Hindu artists. † There was a naturalistic style in these paintings, which was not seen in Iranian tradition or in early indigenous paintings of India. Some believe that it may have been both Akbar’s interest in realism and the European prints that arrived at court that influenced the artists to create this style and use naturalistic colors. The second monarch of the Mughal dynasty was Humayun, who was very intrigued by paintings. If an exotic bird flew into his tent, he caught it and ordered his artists to paint it. This shows his love and passion for painting, even if it was just of a small bird. Akbar, the third emperor, seemed to be the most enthused of all the Mughal emperors about paintings. He encouraged artists to paint and to show him their work; if he enjoyed it, he would give them rewards. Sometimes, he would even honor the especially talented artists with titles or positions close to the throne. In some of the paintings of Akbar’s time, Islamic attitudes towards the representations of living things were considered. Akbar had stated that the reason that the paintings of living things were somewhat imaginative was because the artists could not make anything individualistic, because every arm looks the same and every body looks the same. Therefore, they put their own spin on whatever they were painting, making it unique and abstract. Akbar also believed that painting deepened faith in God, while many others believed it to be blasphemous. The Mughals also showed interest in allegorical themes. They had paintings of Christ, the Last Supper, St. John, and other religious allegories that were not affiliated with their own religion. The reason for their possession of this artwork, though, was nothing more than curiosity. The fact that the Mughal emperors were willing to have paintings of Christian descent shows that they appreciated any and all forms of paintings that they came across, and it added to the diversity of the artwork that they had and broadened their cultural life. The Mughals greatly enjoyed paintings and made this form of art a part of their daily lives by having their own artists with them at all times and by rewarding those who showed them their creations. The Mughals’ arrival also influenced of other forms of art such as literature, music, and even textiles. The first emperor, Babur, and all of his descendents shared a love of fine books. They also thought that calligraphy was very important too; it was not just the contents of books that mattered; they appreciated the calligraphy as well. Akbar was supposedly illiterate, but he worked around this by having people read to him and having scribes take his dictation. His library contained over 24,000 books, of a variety of subjects. Much of his library had books of important Sufi writings, which showed his devotion to his Islamic religion. Also, because Akbar was tolerant of various religions outside of Islam, his library contained translations of Hindu texts. The great variety in these books show the appreciation they had for all kinds of books, no matter what they were about. Each of the emperors were also interested in textiles, but especially Akbar. He appreciated fine-quality velvets, silks and cottons. In each of the Mughal monarchs’ palaces, tombs, and tents, there were fine carpets that were used to cover the floors. They appreciated anything fine and beautiful that they could use to decorate their homes. Lastly, the Mughals brought a unique twist on the music of that time period in India. During the Mughals time period, Indian Classical music arose as two different traditions. There was the north Indian Hindustani and the south Indian Carnatic, which arose mainly because of the Islamic influence. The Hindustani tradition was a mixture of traditional Indian music and aspects of Persian performances. Many new musical forms and instruments formed under the Mughal rule. While some of these musical forms began to form a few centuries before the Mughals arrived, they reached their pinnacle under the rule of the Mughals. The Indian Carnatic music, on the other hand, focused more on the vocal portions of the music and less on the instruments. Most of the Carnatic compositions were written to be sung and performed in a singing style with less focus on the instruments. Each of these forms of Indian classical music, Hindustani and Carnatic, were from Hindu origins. This music helped to evolve Hinduism and allowed its people to practice their religion in a different way. In a more negative light, though, Aurangzeb, perhaps one of the least flexible rulers of the Mughal empire, allowed only strict interpretations of Islam, therefore barring music. This caused music to be driven underground and caused the performers of music to become social outcasts. Overall, though, the Mughal Empire had more lenient rulers that allowed music to flow through India and influence people in a positive light. The Indians were able to expand their musical preferences and appreciate newer forms of music. Directly following the arrival of the Mughals, a great increase in Indian culture occurred through various forms of art such as architecture, painting, literature, and music. Although the Mughals were descended from warriors, they had a great eye for beauty and displayed their love for art through the pieces of work that they contributed to their empire. The great cultural varieties that the Indian people were exposed to by the Mughals allowed their already rich and diverse culture to have even more variety. With art to join them, both Hindus and Muslims were able to live together in harmony during most of this time period. This is also due to the rulers who allowed it, of course, but with these new ways to express art it allowed the Indian people to be united regardless of their religious views and backgrounds. People were influenced to share their own artwork and their cultural diversity expanded even further. Because of the Mughals presence in India beginning from the sixteenth century, Indians’ cultural life was broadened through the beautiful and rich forms of art like architecture, painting, literature, and music that the Mughals brought to them.

Marketing Plan Essay Example | Topics and Well Written Essays - 4000 words - 2

Marketing Plan - Essay Example Russell has a bachelor’s degree in marketing and has worked previously in the retail clothing sector, while Newman has also operated an adventure enterprise that used to arrange group trips to different locations across the US. However, both of them sold their respective companies to start Athletics Supreme. The owners’ previous experiences have made them confident that they can market a line of sportswear and related sports accessories that appeal to outdoor enthusiasts. This marketing plan hopes to create a long-term growth model that will build on the current success enjoyed by Athletics Supreme’s athletics equipment. The company has been successful in selling athletics equipment and we hope to transition smoothly into sportswear. Athletics Supreme intends to provide its current and potential customers with quality sportswear products that they require to accomplish their physical goals and maximize their athletics performance. The company will also provide its customers with staff who are knowledgeable about athletics and sportswear. The core products that the business will carry include apparel, shoes, and athletic equipment, as well as other complementary equipment like training literature and health supplements. Conducting market research normally involves gathering primary and secondary data, in which primary information is collected directly from consumers and potential consumers, while secondary information involves the gathering of data, statistics, studies, and reports from external sources (Burns et al, 2014). Athletics Supreme will conduct primary market research using in-store comment cards, whereas secondary research will be conducted via the local chamber of commerce. In-store comment cards should enable the company to collect information directly from the consumer on such issues as their satisfaction with the business offering, how to improve service and offerings that they may want to see in the future.

Global Marketing, Foreign Markets and Strategies for Successful Entry Assignment - 1

Global Marketing, Foreign Markets and Strategies for Successful Entry - Assignment Example When analyzed through GE Matrix, both Egypt and Russia presented markets that would be highly attractive given the medium strength of Bats Bank as a business unit. While Egypt is the holder of the proud legacy of a bygone glorious civilization, the present condition of the country is not that glorious and its main importance in world commerce and industry is in its guardianship of Suez Canal. But the positive aspect of the Egyptian economy is its stable agriculture and a large concentration of population along both sides of the Nile River that practically bisects the country. However, the high levels of public debt leave very little opportunity for Egyptian Government to invest large amounts in industry. Hence, the scope of other financiers entering the market is rather rosy. And, this is true irrespective of the current political turmoil that the nation is going through. Russia has finally been able to come out of the trauma of disintegration of the Soviet Union and its loss of global superpower status. The free market mechanism has gradually taken a firm grip on Russian economy right from the advent of Perestroika a decade and a half ago and the political and economic stability of the country presents a very attractive opportunity for doing business there. Also, there is a dearth of finance in the market and financial services companies could do very well to bridge this gap. Any company entering Russian markets must take extreme care not to violate the statutory requirements of doing business in that country as any violation of local laws usually leads to the exemplary penalty. Globalization has become the norm of today’s industry and commerce. Business entities are finding it imperative that in order to survive and prosper in this age of cutthroat competition; they must cross national boundaries and mark their presence in foreign markets (Kay 1995). Foreign markets, through a treasure trove of opportunities, also present many issues and problems that need to be solved in a novel manner as business environments in these foreign shores need not be identical to those prevailing in the mother country.

The Emotionally Abused Population Essay Example | Topics and Well Written Essays - 1750 words

The Emotionally Abused Population - Essay Example By seriously addressing and analyzing each of these issues, not only will we be able to see the current state of the emotionally abused population, but as well will be able to better recognize and understand about the solutions that can be sought and hoped for in the future. The aim of this paper is to do this, as well as discuss any and all other key and related issues. This is what will be dissertated in the following. The 'emotionally abused population' is a term which basically refers to just what it sounds like - the percentage of people in the world who would be medically classified as being emotionally abused. Emotional abuse can be caused by many different things and people, and in many different ways, and the worst part of all is that most of the time, people do not even realize that they have been or are being emotionally abused until it is too late. Emotional abuse "refers to a long-term situation in which one person uses his or her power or influence to adversely affect the mental well-being of another. Emotional abuse can appear in a variety of forms, including rejection, degradation, isolation, corruption, exploitation, and invoking terror" (Evans, 1996). There are many different indicators which may be a sign that a person is suffering from emotional abuse, and this includes that of the following: depression, withdrawal, low self-esteem, severe anxiety, fearfulness, failure to be able to establish a mutually acceptable manner in which to manage differences, failure to thrive in infancy, aggression, emotional instability, sleep disturbances, extreme dependence, and inability to trust, for example - there are many more. However, some persons who suffer from emotional abuse actually tend to show no signs at all, and this can be frustrating because it can thus often be basically impossible to notice whether or not someone is suffering from emotional abuse. Only a few studies actually have been able to provide any worthwhile insight into the matter of the prevalence of emotional abuse in North America, let alone the rest of the world, and there are many different reasons for this. The subject of emotional abuse is actually quite hard to research, for several different reasons in particular, including: in comparison to other forms of abuse, its effects have only recently been recognized; there are no consistent definitions and it is quite hard to define; it is difficult to detect, assess, and substantiate; and the majority of emotional abuse cases go unreported, thus resulting in a lacking of substantial evidence and data. However, there is a quite significant amount of statistical data which has been attained over the past few years in regards to emotional abuse, and in one study in particular, it was shown that "77 percent of women reported emotional abuse in combination with physical abuse81 percent of male respondents reported that they had psychologically abused a female partnerandthat

Predatory Crime Essay Example | Topics and Well Written Essays - 750 words

Predatory Crime - Essay Example First, all the situations in which burglary or theft is raised by supplies, services or money. All the situations in which the individuals are motivated to become criminals. Secondly, all the circumstances which makes the use of crime ethical and legitimate to the individuals. Like unemployment, poverty etc. The third context refers to all those individuals who are now leading a successful life by transforming into thriving criminals and taking 'any form' of predatory crime as a profession. These expert thieves are sometimes affiliated with musclemen or organizers in a fourth context of rational crimes, the context in which crime becomes an economic enterprise fulfilling the demands of a market (Ferrington, 1991). It may seem odd, but it is true that majority of the offenders' contentment lies in the fact that their crimes are seen as a part of escalating crime. For any particular offender, a predatory crime might be more easily accomplished if the victim believes that the offender is one of the frightening new variety to which the media have been paying so much attention lately. An example of this phenomenon can be found in the Black Hand crime wave that terrorized residents of New York in the first few years of the 20th century. Black Hand extortion was successful because victims believed that their offenders were part of a large and powerful criminal conspiracy, which suggests that the victims were somehow related to psychological issues. This attitude of the victims encouraged Black Hand operations to expand in small groups or even sole operators; they used the threat of the powerful organization to accomplish their criminal ends. Thus, the snowball effect of newspaper coverage created a kind of momentum that made it much easier to be an extortionist. Unsceptically, victims are the most vocal claimants who claim of the crime. It is through the claims of the victims that attention is drawn to the dilemma of increasing crime and now people are tending more towards the measures and precautions necessary to control the consequences responsible to the advent of these crimes, atleast to some extent. Several victim advocates have become familiar figures in the American popular cultural landscape. John Walsh, for instance, the father of murdered child Adam Walsh, became an early spokesperson in the movement to protect missing and exploited children. Subsequently, he became the host of the very popular Fox television program America's Most Wanted and later host of his own daytime television talk show. Less visible, but perhaps not less influential is Candy Lightener, founder of MADD, Mothers Against Drunk Driving. In May 1980 her 13-year-old daughter was killed by a hit-and-run driver in a Sacramento suburb. It was later discovered that the intoxicated driver was on probation for a previous DUI ("driving under the influence") conviction and the leniency with which the driver was treated by the justice system prompted her to take action to

Professional Development - Career Profile (in Marketing) Assignment

Professional Development - Career Profile (in Marketing) - Assignment Example ternet marketing is one of the latest ongoing business industries that is proving itself to be highly profitable as compared to physical offices and manufacturing organisations. It has versatility in its work operations and constantly thrives for changes to be profitable and successful. The resources used are minimum and the main element required is knowledge and creative skills to implement ideas. One such organisation that I am highly interested in joining is Google Incorporation. I would like to start my professional career from one of the most successful multinational organisations that have made a good brand name in the internet marketing category. The mission statement of Google is to allow all the users on the internet to have the access of various kinds of information pertaining to any topic. The information should be available and readily accessible by all the users of the world (Google Jobs, 2013). Google has engineered its management styles by taking in top notch professionals that have a good command on their work. The leadership style followed at Google is mostly Laissez Fairre. The professionals hired at Google are professional in the field of technology and with a good amount of experience. Google hires the best ones who know their word and do not require any guidance to conduct their work procedures. This one of the factors of how organisations are successful. The organisational structure of Google consists of Board of Director, Senior Leadership members and Executive Officers. It is a short hierarchy and both the executive officers and Senior Leaders are accountable to the Board of Directors. In Laissez Fairre leadership style, the expert professionals are empowered with the tasks authority and this is how the employees work at Google (Google Company, 2013). Google has an open culture policy at its work place and it encourages the employees to give their valuable suggestions and opinions. On emails and sometimes in cafe, the Google audience

Internet Information Essay Example | Topics and Well Written Essays - 500 words

Internet Information - Essay Example This individual can select any type of content, from news, stock information, documents, applications, music and movies, among others. That is why a good number of Internet users believe that the Web should remain free and open information space equally accessible to all both retrieving and publishing information. However, as the Internet evolves, it is now increasingly being regulated by authorities because it started to hurt industries and publishers in the dissemination of the digitized products that they sell. The music, film and software industries were the hardest hit, for instance. The term Internet piracy was coined to describe the unauthorized use – sale, trade, lease, distribution, uploading for transmission, transmission or public performance of a copyrighted material. (Lieberman & Esgate 2002, p. 306) Copyright violations led a huge multi-pronged anti-piracy effort with intellectual property interests successfully lobbying governments to change laws to enhance protection and to shut down troublesome sites. Napster, a popular web application that features free file-sharing of digitized media, was forced to cease operations by these efforts. Unbridled freedom in the internet is dangerous. I underscore this due to the significance of the web technology which allows rapid and inexpensive duplication of information. Intellectual property has never been vulnerable. In Europe alone, software piracy cost businesses a whooping $3 billion due to illegal duplication and distribution. Untold number of businesses, employees, publishers, artists and writers are suffering economic losses because of this piracy. However, I have reservation whether controlling or regulating the information in the internet is the solution to the problem. This is of course besides the traditional intellectual property statutes across countries which might cover specific scenarios. I believe the answer lies

Strategic Business Plan for Coca Cola Case Study

Strategic Business Plan for Coca Cola - Case Study Example It manufactures and markets almost 400 brands of beverages in over 200 countries across the world, while over 70% of its revenue comes from within United States alone. It describes itself as a 'local company' as it makes use of local and regional people for its employee base. (Nelson et al, 2006) This paper will study the ways in which the HRM can be conducted so as to up the performance of the company. This will be done through a SWOT analysis as well as an analysis of the industry and competitor base. Finally, the improvement, implementation and management reviews will be put forward. The soft drink industry is one of the largest in the world. In countries like the US and India alone, this industry boasts of a turnover between 6 Billion dollars and 60 Million dollars. This is an industry that caters to the creation of non alcoholic and soda based beverages. The US figures alone for this industry have been depicted below. (Nelson et al, 2006) Michael E Porter has paved the way for revolutionary strategising trends and a whole new perspective on competition through his competitive advantage theory. In the corporate world, Porter's first book Competitive Strategy (1980), which he wrote in his thirties, became an international best seller, and is considered to be an authoritative piece of work on corporate strategy. The book, which has been published in nineteen languages and re-printed approaching sixty times, changed the way business leaders' minds worked. Further, it remains a guide of choice for strategic managers on a global scale. Apart from being rich in lessons about why and how industries, regions, and nations succeed or fail, this book is of great value as the first serious attempt to develop a really original grand theory of national economic development processes since the early years of Postwar development economics, and one of the most original ways of thinking about development policy in years. Source: M E Porter, 1998 This brings us to a discussion on the technicalities of the model proposed by Porter. Porter's Five Forces model provides suggested points under each main heading. When taken into consideration individually, each of these gives rise to the development of a broad and sophisticated

Network Security Outline Example | Topics and Well Written Essays - 4250 words

Network Security - Outline Example Network security has advanced from a fascinating curiosity to a vital rather essential part of the network management activity for potential corporate users in all sectors of the economy. Successful test projects are helping an increasing number of institutions to make the shift towards incorporating security measures in their organizations. In the recent past, last decade, network security implementations have shifted the focus from the relatively small early adopters to a much larger group of organizations that use the network security to expand and comprehensively cover the networking capabilities and enhance their solicitation to their clientele. This report examines the state security implementation on an organization’s network based on the success stories and perceived benefits. It examines the objectives, background and level of detail into implementing the service. Further, the report incisively looks at the motivation for making the technological shift from wired infrastructure to wireless networking solutions and nature of the expected implementation Majority of the existing organizations, commercial and non commercial, have in the very least installed a certain security mechanism in their organizations. This comes in the form of simple firewall to a complex layered network of switches, routers etc. in a single room to rolling out large campus areas and few metropolitan area networks. Granted the continuing forecasts and advances for network technology and the pervasive use of network applications., the era for implementing tight network security in an organization is at hand. Organizations are growing increasingly concerned about security of their data, especially as the very value of their data continues to increase. This value refers to what strategic and planning information that the data can be used for. Network security has been overlooked in this rising awareness about security. It is often not possible to put a price tag on the stored data but the organization knows that it is its most valuable asset. Compromising or expo sing the information can cause them pervasive damage of their brand and reputation. Organizations ought to adopt security strategies, for instance, tagging data with a level of confidentiality to make sure only those permitted have access to such data (Connolly and Begg 2009). Security strategies are designed as the overall plans to mitigate risk. As mentioned earlier, most organizations have security strategies, but miss out on network security or do not adequately address the issue. A comprehensive security strategy must lessen the overall possibility of loss or harm to an organization’s data. Furthermore, the strategy must focus on the business data concerns from a statutory, contractual and legal perspective. There exist multiple regulatory standards and requirements that have imposed on the organization to address information security risks. Contracts are making it necessary to organizations to consider security of their data at all levels. Proactive network security man agement and planning can save organizations significant amounts of money and reduce the overall exposure to risk. Striking a balance between the organizational objectives and security requirements is a task that squarely falls on the IT department. They are charged with developing the ICT policy for companies in consultation with

Investigating Meaningful Teaching Essay Example for Free

Investigating Meaningful Teaching Essay Investigating Meaningful Teaching Daniel Bowen Grand Canyon University Special Education Foundation and Framework SPE-330 May 26, 2011 Investigating Meaningful Teaching Investigating what meaningful teaching is it is having teachers that are willing to teach to the whole student by having patience, compassion and developing a meaningful relationship with their students. Being a positive influence and having effective classroom management. An effective teacher is a teacher that wears many hats such as a coach, actor, cheerleader and friend. Having the ability to read their moods, body language, when and what may cause them to become frustrated. Also having a deep belief in each and every student has the ability to learn and achieve. In an interview with four teachers, two inclusion teachers and two self contain teachers was conducted. All four teachers were asked the same questions this being a summary of the results of that interview. (Grand Canyon University, n. d. ) In their opinions, what is necessary for a meaningful and worthwhile teaching and learning experience? All four teachers refer to having respect for each student and students having respect for them and being consistent in enforcing classroom rules. Maintain a set of routines so the students know what is expected of them each day. Know the laws that deal with Special Education. These laws are appt to change at any time. (Grand Canyon University, n. d. ) How is a meaningful learning experience for students related to the teachers philosophy of education? The teachers all feel in general that a meaningful education is synonymous with their philosophy. A student must be made to feel respected, valued, and to feel safe in the classroom. Discipline is as necessary as the text without it the learning process cannot be achieved. Each teacher believed that having the understanding that each student will learn on deferent levels and different ways. It was part of their philosophy to discover the uniqueness of every student. (Grand Canyon University, n. d. ) Why did you want to become teachers? Why do you continue teaching? The first part of this question is generic. They all were influence by a teacher or more than one teacher as they were growing up. The second part was a little different with each teacher. In general the challenge they face every day. Having a child all of a sodden come alive. They begin to grasp the math or reading at their level seeing the excitement in their eyes when a door opens for them that once was closed. The small rewards everyday is what kept them in the classroom. (Grand Canyon University, n. d. ) What are two or three of their most rewarding teaching experiences? Their most challenging? Two of the teachers stated that their most rewarding experience was in having a past student call them up with an invitation to their graduation. These students stating that they would not have made it through school if these two teachers did not believe in them from the start. The others where when they observed there student achieve the understanding of basic math without a calculator and one learning how to write their name for the first time at the age of thirteen. (Grand Canyon University, n. d. ) What changes would they like to make in teaching? Why? They all agreed that the change they would make would be Standardize testing the F-cat (Florida Comprehensive Assessment Test). The teachers have to teach the test and not what the student truly need to be successful in the classroom. They state the biggest problem with this test is that the government is trying to outsmart the student. It is believed that they design the test to make the students to fail. One example was given were a student was a straight â€Å"A† students her whole life all through elementary, middle and high school. She took the F-cat so she could graduate and failed. She could not graduate with her class. They feel the test is not fare to student with or without learning disabilities. The changes they all agreed with was to completely do away with the F-cat and much of the paper work and go back to letting teachers teach. (Grand Canyon University, n. d. ) The reason I want to become a teacher is the total opposite of the teachers interviewed. I never had a teacher that left a lasting impression on my life. I had no on to mentor me as I chose to become a teacher. I became a teacher because after a few industrial accidents left me unable do anything physical for a very long time. While I was looking for something I could do. A bus driving passion came open. So I became a bus driver. As I was driving the position of a substitute teacher open I became a substitute teacher because it paid two dollars more an hour. That was as a substitute teacher that and working with the student that made me decided to become a teacher full time. Watching students struggle with their work, being able to show them how to do it correctly, and having the opportunity to see the â€Å"ahh† factor. Being able to help students learn and see them as they learned is one of the greatest experiences I had in my life time. The decision to become a Special education teacher came a little later. It was the same as when I decided to become a teacher. It was having that one on one with the student. Being able to teach a class with children that were diagnose with Downs, Autistics, Mental Retardation and the list grows. I feel in love with these children and discovered the real need for teacher in this area. This is the reason I decided to join the ranks of Special Education teachers. Through the interview I discovered an even stronger desire to become a Special Education teacher. Through these teachers interview help to enforce what I already knew. Each student is a unique individual. Having different personalities, weakness, strengths, and learning styles. This becoming one of the greatest challenges is unlocking each student mind helping them to discover knowledge. References Grand Canyon University. Syllabus module 2 (n. d. ). http://angel103. gcu. edu/section/default. asp? id=835810

A Look At St Michael The Archangel

A Look At St Michael The Archangel The Holy Scriptures often speak of created intelligences, other than humans, who worship God in heaven and act as His messengers and agents on earth (The Vatican). These beings are known as angels. Angels are mentioned in the Bible when they deliver messages, or appear in humans dreams. Gabriel is the angel who appears most to humans. Michael is called an archangel and a spirit prince. (Students Life Application Bible, Daniel 10:13, 31). The archangel Michael is also a saint and is revered world-wide. What is an angel? The Vatican describes them as spiritual, non-corporeal beings (The Vatican). This implies that angels are something altogether separate from human beings. But, angels are also blessed with free will. Angels have a choice whether to follow God or not. God at the beginning of time created from nothing both creatures together, the spiritual and the corporeal, that is, the angelic and the earthly, and thus He created human nature as having both, since it is made up of spirit and of body (The Vatican). Angels then, do not have bodies and are just spirits. They can take the form of a human, as they often do when they are mentioned in the Bible. But it is not a true body like ours. Humans are both spiritual and corporeal. We have a body and we have a soul. Angels live in heaven with God and according to St. Augustine, always behold the face of my Father who is in heaven. St. Michael is called an archangel, where does this place him? There are classes of angels, according t o Pope Gregory 1. This is the order he believed was to be the order of angels from highest rank to lowest: Seraphim, Cherubim, Thrones, Dominions, Principalities, Powers, Virtues, Archangels and Angels. This points out that angels are actually are on the lowest scale of the celestial hierarchy. Even Michael, who is an archangel, is not one of the higher ranks of angels. But, we do not hear of any types of angels specifically except for the four, or sometimes seven archangels. The four archangels are Michael, Gabriel, Raphael, and Uriel. (Michael and All Angels) According to the Bible, an angel spoke, I am Raphael, one of the seven angels who stand ready and enter before the glory of the Lord. In Enoch: 20, the seven archangels are listed. And these are the names of the holy angels who watch: 1. Uriel, one of the holy angels, who is over the world and over Tartarus. 2. Raphael, one of the holy angels, who is over the spirits of men. 3. Raguel, one of the holy angels who takes vengean ce on the world of the luminaries. 4. Michael, one of the holy angels, to wit, he that is set over the best part of mankind and over chaos. 5. Saraqà ¢Ãƒ ªl, one of the holy angels, who is set over the spirits, who sin in the spirit. 6. Gabriel, one of the holy angels, who is over Paradise and the serpents and the Cherubim. 7. Remiel, one of the holy angels, whom God set over those who rise. It is often said that these angels are associated with planets of the Solar system and specifically, Michael is paired with Saturn. (Michael and all Angels). Michael the Archangel is mentioned only four times in the Bible. He is mentioned in Revelations Then there was war in heaven. Michael and his angels fought against the dragon and his angels. And the dragon lost the battle and he and his angels were forced out of heaven. This gives us the image that Michael is the one who physically throws Satan out of heaven, though it was God who banished him. Daniel states, But the prince of the kingdom of Persia opposed me twenty-one days. So Michael, one of the chief princes, came to help me, and I left him there with the prince of the kingdom of Persiaà ¢Ã¢â€š ¬Ã‚ ¦.There is no one with me who contends against these princes except Michael, your prince (Daniel 21:13,21). Michael is twice called a prince in these Bible verses. This gives us an image of Michael being exulted over others in heaven and on earth. This is true, he is one of the beloved angels and he is worshipped on earth as well. According to research, Michael is also mentioned again in Daniel At that time Michael, the great prince, the protector of your people, shall arise. (Daniel 12:1). As you can see, in many of these Bible verses Michael is called a spirit prince, prince, protector of the people. Michael, in a way, is a prince. He fights for the protection of the reign of God, and he helps humans in their times of need. I admire St. Michael the Archangel because he is willing to risk everything for his Lord. Even though God does not like killing and war, he has a heavenly army and Michael is its commander. Michael fights for the one true thing he believes in. He is someone I would aspire to be like.

Understanding Of Ancient Pompeian And Herculaneum Civilisations History Essay

Understanding Of Ancient Pompeian And Herculaneum Civilisations History Essay Pompeii and Herculaneum became Roman towns more than a century before the eruption and many aspects of Roman society were reflected through their social structure.  [1]  Society in Pompeii and Herculaneum was a mix of different social classes that was well-ordered and divided into three the upper class, middle class and lower class.  [2]  Buildings, frescoes, statues, graffiti and inscriptions revealed some names and faces of men and women from all levels of society. This essay will be discussing an upper class woman, Julia Felix an upper class man Marcus Nonius Balbus and prostitution. According to the Romans the social status of men and women was influenced by their wealth, their family background or their official positions.  [3]   Julia Felix was a very wealthy Roman woman. She inherited her money from her family and owned a villa that took up an entire block in Pompeii.  [4]   A house is a strong reflection of social status.  [5]  The features and size of the house of Julia Felix suggest that it belonged to a wealthy person. It was well furnished, decorated with paintings depicting scenes from the Forum and frescoes depicting scenes from everyday life and items enjoyed by the household.  [6]   Excavations revealed that after the 62AD earthquake the house was ruined. Julia then decided to rent out part of her house to help people from the shortage of accommodation. The house then consisted of apartments, shops, toilets, gardens, and bars. She also opened her private bath to the public. This supports that the household was wealthy, as in ancient Pompeian times not all houses featured baths as they were costly. An inscription has been found in the House that said: To let, in the estate of Julia, daughter of Spurius: elegant baths for respectable people, shops with upper rooms and apartmentsà ¢Ã¢â€š ¬Ã‚ ¦ the lease will expire at the end of the five years.  [7]  This suggests that women could own property without the interference of any male meaning they were independent and can take charge of constructing buildings with their own money.  [8]  This inscription also reveals that Julia was involved in business activities. She was a main public figure that made her influential in Pompeii. However historians may never know the true extent of the independence of women.  [9]   When excavations took place many sections were uncovered they include, the triclinium, garden, and private bath. The triclinium in the house of Julia Felix was well decorated with frescoes depicting everyday life scenes. It consisted of marble beds with a fountain with a waterfall and three klinai, on which diners would sit to take their meals. Each couch had room for three diners who could lie down on cushions while they were served by slaves.  [10]   The private baths were complex. They consisted of a dressing room with cold tub, a warm and hot bath, a cloak room, an open pool as well as a waiting room where bathers could have a chat and purchase snacks from the tavern.  [11]  At first the bath was strictly used by the households but later it was used by the public if they paid.  [12]   The garden of the house was ample of space and water. It was divided into two parts, one part was a great viridarium decorated with statues, fountains, and marble columns whereas the other part was planted with trees and there was a fruit orchard divided by paths for walking.  [13]  And a small shrine to the Egyptian goddess, Isis was found in the garden.  [14]   Another archaeological source revealing information about the upper class is the marble statue of Marcus Nonius Balbus. Marcus was born in Nuceria, but lived in Herculaneum; he was the proconsul of Crete and Cyrene, a supporter of Octavian and the tribune of the lower class in 32BC.  [15]  He is also known as a supporter of the Vespasian in the Civil War in AD68-69.  [16]   Marcus was also an important political figure; as he was a good friend of Julius Caesar and helped in having the First Triumvirate, between Caesar, Crassus and Magnusin in 60 BC.  [17]   Inscriptions reveal that Marcus was a duumviri; he was elected ten times which indicates that he was active in the community.  [18]   The altar and statue were located near the suburban baths in Herculaneum, but unfortunately the statue was found in pieces, as the head was several meters away from the body. It is believed that the altar and statue were built in the early Augustan period, by the local senate of Herculaneum dedicated to Marcus.  [19]   Inscriptions found state: To Marcus Nonius Balbus, son of Marcus, praetor and proconsul, from the Herculaneans and Marcus Nonius Balbus, son of Marcus, proconsul, [built] the basilica, gates [and] wall with his own money.  [20]   These reveal that Marcus was named the patron of Herculaneum as the 62AD earthquake Herculaneum was ruined therefore; he donated money to the reconstruction and renewal of the city. A basilica, public baths were built along with walls surrounding Herculaneum.  [21]  Therefore, building inscriptions reveal that upper class men owned sufficient amount of money to improve qualities of the city and honour the person who built them. The altar and statue imply that upper class men were honoured and respected and had influential powers. When he passed away he was greatly honoured and this is shown through an inscription carved on the altar where his body was burnt and his ashes were collected.  [22]   Another aspect of social status in Pompeii and Herculaneum was prostitution. Prostitution was common in Pompeii. It was not illegal, as it was a normal business just like other businesses but prostitutes were considered low.  [23]  It is difficult to determine the status of the prostitutes but it was believed that they were slaves, freedwomen and foreigners many from Egypt and Syria.  [24]  Upper class women such as wives, and daughters were forbidden to practice prostitution. Prostitution was a normal part of the sexual life of any Roman man.  [25]  Many men visited brothels as well traders from other towns.  [26]  Twenty five brothels were identified by the Professor Thomas McGinn in Pompeii, whereas none were identified in Herculaneum; however it is assumed prostitution was also practiced there.  [27]   Professor Andrew Wallace-Hadrill excavating at Pompeii and Herculaneum used a criteria to identify the brothels: brothels were situated on a corner isolated from the main areas of social activity consisted of at least five rooms upstairs featuring stone beds large amount of graffiti and wall paintings Lupanar was one of the main brothels in Pompeii; it was situated two blocks east from the forum.  [28]  It was a two storey building consisting of ten stone beds with mattresses, each bed in a separate room, and a toilet under the stairs. The walls revealed the different sexual activities offered, the prostitutes names and the prices. The average price was six hundred sesterces.  [29]   Graffiti revealed the customers opinions on Lupanar and the prostitutes. One hundred and twenty graffiti were found. A graffiti states: Here I had sex with a very beautiful girl admired by many.  [30]   Prostitutes operated in different places and were differently paid depending on their social status. The poor prostitutes such as slaves did their business in archways while high class courtesans operated in better surroundings.  [31]   Prostitution was profitable, prostitutes were to register with the aediles and tax was introduced during the emperor Gaius period.  [32]   To conclude, the social status of men and women was influenced by their wealth, their family background or their official positions.  [33]  The survival of ancient buildings such as House of Julia Felix and Lupanar, and statue of Marcus Balbus, graffiti, frescoes and inscriptions greatly contributed to the understanding of the ancient society of Pompeii and Herculaneum, by revealing much information that gave historians and archeologists an insight of that ancient society.

Examination of Heathcliffs character in the plot of Wuthering Heights :: English Literature

Examination of Heathcliff's character in the plot of Wuthering Heights WutheringHeights centers around the story of Heathcliff. The first paragraph of the novel provides a vivid physical picture of him, as Lockwood describes how his "black eyes" withdraw suspiciously under his brows at Lockwood's approach. Nelly's story begins with his introduction into the Earnshaw family, his vengeful machinations drive the entire plot, and his death ends the book. The desire to understand him and his motivations keeps us engaged in the novel. His many levels cause us to delve deeper than expected, and the introspection allows us to fully explore not only Heathcliff but also the novel itself. Heathcliff, however, defies being understood, and it is difficult for us to resist seeing what they want or expect to see in him. The novel teases with the possibility that Heathcliff is something other than what he seems; that his cruelty is merely an expression of his frustrated love for Catherine, or that his sinister behaviors serve to conceal the heart of a romantic hero. We expect Heathcliff's character to contain such a hidden virtue because he resembles a hero in a romance novel. Traditionally, romance novel heroes appear dangerous, brooding, and cold at first, only later to emerge as fiercely devoted and loving. However, Heathcliff does not reform, and his malevolence proves so great and long-lasting that it cannot be adequately explained even as a desire for revenge against Hindley, Catherine, Edgar, etc. As he himself points out, his abuse of Isabella is purely sadistic, as he amuses himself by seeing how much abuse she can take and still come cringing back for more. The author does the same thing to the readers to us that Heathcliff does to Isabella, testing to see how many times the reader can be shocked by Heathcliff's gratuitous violence and still, masochistically, insist on seeing him as a romantic hero. Heathcliff drives the plot, as without Heathcliff we would not have any of the problems needed to be dealt with. Heathcliff is connected in some way to almost everyone in this novel, and unfortunately in some way he deals with them negatively. Heathcliff helps to attach all of these stories together, as he is the reason such misfortune happens to everyone and thus he sits at the crux of the basic plot. He remains throughout the novel to be somehow involved in most happenings, whether it is part of the present day with Mr. Lockwood or when Nelly recalls of his doings back in the day when Catherine was still alive.He Considering this historical context, Heathcliff seems to embody the anxieties that the book's upper- and middle-class audience had Examination of Heathcliff's character in the plot of Wuthering Heights :: English Literature Examination of Heathcliff's character in the plot of Wuthering Heights WutheringHeights centers around the story of Heathcliff. The first paragraph of the novel provides a vivid physical picture of him, as Lockwood describes how his "black eyes" withdraw suspiciously under his brows at Lockwood's approach. Nelly's story begins with his introduction into the Earnshaw family, his vengeful machinations drive the entire plot, and his death ends the book. The desire to understand him and his motivations keeps us engaged in the novel. His many levels cause us to delve deeper than expected, and the introspection allows us to fully explore not only Heathcliff but also the novel itself. Heathcliff, however, defies being understood, and it is difficult for us to resist seeing what they want or expect to see in him. The novel teases with the possibility that Heathcliff is something other than what he seems; that his cruelty is merely an expression of his frustrated love for Catherine, or that his sinister behaviors serve to conceal the heart of a romantic hero. We expect Heathcliff's character to contain such a hidden virtue because he resembles a hero in a romance novel. Traditionally, romance novel heroes appear dangerous, brooding, and cold at first, only later to emerge as fiercely devoted and loving. However, Heathcliff does not reform, and his malevolence proves so great and long-lasting that it cannot be adequately explained even as a desire for revenge against Hindley, Catherine, Edgar, etc. As he himself points out, his abuse of Isabella is purely sadistic, as he amuses himself by seeing how much abuse she can take and still come cringing back for more. The author does the same thing to the readers to us that Heathcliff does to Isabella, testing to see how many times the reader can be shocked by Heathcliff's gratuitous violence and still, masochistically, insist on seeing him as a romantic hero. Heathcliff drives the plot, as without Heathcliff we would not have any of the problems needed to be dealt with. Heathcliff is connected in some way to almost everyone in this novel, and unfortunately in some way he deals with them negatively. Heathcliff helps to attach all of these stories together, as he is the reason such misfortune happens to everyone and thus he sits at the crux of the basic plot. He remains throughout the novel to be somehow involved in most happenings, whether it is part of the present day with Mr. Lockwood or when Nelly recalls of his doings back in the day when Catherine was still alive.He Considering this historical context, Heathcliff seems to embody the anxieties that the book's upper- and middle-class audience had

The Ambassadors Body Essay -- Screen Theory Films Essays

The Ambassador's Body "Screen theory" developed in the 1970s from the work of a group of French and English film theorists including Christian Metz, Laura Mulvey, Jean-Louis Baudry, Jean-Louis Comolli, and Stephen Heath. In the form in which it has come to influencecultural studies, it combines elements of an eclectic range of theoretical perspectives, including the early structuralist work of Roland Barthes which proposes that the meanings of signifiers are determined by their position within a network of oppositions and equivalences; Louis Althusser's conceptualization of interpellation as a process of meconnaissance (misrecognition); and Jacques Lacan's seminal work on the mirror stage as a foundational step in the child becoming a subject. Screen theory treats filmic images as signifiers encoding meanings but also, thanks to the apparatus through which the images are projected, as mirrors in which, by (mis)recognizing themselves, viewers accede to subjectivity. One of its major strengths lies in its techniques for uncovering ideological messages encrypted in images, messages which are taken to have a direct constitutive impact upon their viewers. In the context of the 70s, this aspect of the theory contributed importantly to the development of a politics of the image which critiqued the mass media on the assumption that the images which they circulate shape the subjectivities of their viewers. Such a view, divorced from the heady mixture of "high theory" and left politics associated with Screen theory, remains the cornerstone of much contemporary censorship practice as well as P.C. politics. According to Screen theory, in addition to functioning as a vehicle for ideological meanings, th... ...en it is in a highly overdetermined way, from the canvas as a whole, rather than, as Lacan claims, from a single formal element, namely the image of the skull. Despite these concessions to Lacan's critics, my theoretical account of the gaze remains firmly Lacanian. In particular, I reject Screen theory's account of the gaze as specular in favor of Lacan's rival claim that the gaze is a site at which the Real disrupts the visual field. My differences from Lacan reside in an attempt to historicize his work by showing the way in which ideological factors mediate the effect of visual objects upon their viewers. *(From Chapter Six of my forthcoming Fetish: An Erotics of Culture to appear with Cornell UP, 1999; an earlier version of this same chapter will appear in Chapter Seven of Tom Rosteck ed., At The Intersection to appear with Guilford, 1998).

American poet Jack Kerouac Essay

American poet Jack Kerouac has been classified as the originator of the Beat Generation. He is known for his spontaneous confessional style, as well as his connection to Buddhism, Allen Ginsberg, and American self actualization. His rejection of mainstream 1950’s society is his trademark, and the core ideal behind the beat-nick culture he helped spawn. Jack Kerouac was born Jean-Louis Lebris de Kerouac, to French-Canadian parents, in Lowell, Massachusetts. Kerouac was raised fluent in French, and didn’t start learning English until he was six years old. While attending Boston College and Columbia University, he demonstrated extraordinary athletic ability in the game of football, until he broke his leg. After losing his football scholarship, Keroauc moved to New York. There he met the makeup of the group that would later be known as The Beat Generation poets. This group consisted of: John Clellon Holmes, Allen Ginsberg, Neal Cassady, William S. Burroughs and Herbert Huncke. He left the company of these men to join the United States Navy in 1943, from which he was discharged during WWII, for the psychiatric measure of having an indifferent disposition. This is suspected by many to be the spark that inspired him to write his first work The Town and City, as well as On The Road. Many of Kerouac’s works were often rejected upon first submission to publishers. He was often overlooked, due to his experimental style, and socially conscious views. Not to forget, his excessive tendency towards drinking. This obsession with alcoholism is eventually the cause of his death in 1969, when he dies of internal hemorrhaging due to cirrhosis. Jack Kerouac has a very distinct and original style. Upon first evaluation of his style, his work might be deemed as cliche, or showy self loathing libation; but it must be remembered that, Kerouac was one of the first to adopt his free flowing form of poetry. He is also noted for connecting his poetry to the beat-nick poets. Kerouac is most commonly referred to as the King of the Beats and the Father of the Hippies. This is largely due with the fact that his poetry is most immediately inspired by Jazz music, specifically bebop by Thelonius Monk, Dizzy Gillespie, and Charlie Parker. He compiled this Jazz influence with a love of Buddhist studies, specifically Gary Snyder. The name he dubbed his new found form is Spontaneous Prose. It is often compared to the literary technique known as stream of consciousness, which is often deemed as a literary mirror of a writer’s thought process. While writing, Kerouac took the first thought or line that came to his mind and went with it. This technique is most recognizable in his novels Visions of Cody, Big Sur, Visions of Gerard, On the Road, and The Subterraneans. The core concept this method revolved around is a breathing technique very similar to that of Jazz, or Buddhist meditation. It is most evidently represented by a dash mark in place of a period. The practice of improvising words based on implied or inherently inferred meanings was another aspect of Spontaneous Prose. . The core concept this method revolved around is a breathing technique very similar to that of Jazz, or Buddhist meditation. In his statement on Belief & Technique For Modern Prose, in his top five pieces of advice Kerouac says, 1. Scribble secret notebooks, and wild typewritten pages, for yr own joy 2. Submissive to everything, open, listening 3. Try never get drunk outside yr own house 4. Be in love with yr life 5. Something that you feel will find its own form (Kerouac) This is more the literary technique of an experimental thinker than actual literary scholar, or poet, during this era. Despite this, his style later becomes the format taught to most contemporary writers aspiring to be professional. Kerouac never really edited his poetry. In fact, the majority of his work was edited by fellow Beat Generation pioneer Donald Merriam Allen, who also served as an editor for Ginsberg. Acclaimed photographer Robert Frank made a short film personifying many Beat ideals called Pull My Daisy, in which Kerouac is scene reading his work in the films opening. The film itself is also based a play written by Kerouac. The Beat Generation is an uprising that formed mostly on some of America’s best-known college campuses in the mid to late 50’s. It influenced students in the early 60’s to seek hard hitting answers to some of the complex questions posed to their generation. Addressing ideas like the coexistence of wealth and poverty, along side with racial prejudice resulted in the beat-nicks forming what would be considered the American New Left. An example of this is the Students for a Democratic Society (SDS); which founded at the University of Michigan in 1960, it became one of the key organizations formed in reaction to Beat ideals. The core belief of this student body was that Americans should practice direct democracy as apposed to representative democracy. This stemmed largely from the strict nature of Universities during that time in which students felt they were just numbers in a system dictating their existence. These students were also known for being supporters of the Black Power movement. These groups are also historic for being the most visible resource for developing protests against the Vietnam War. This New Left was the child that the Beat Generation gave birth to, and its influence on American culture can be credited for many of the sociological changes in our society today. Jack Kerouac, along with the rest of the beat-nick poets, can be credited as well. They were the flame that sparked this generational chain reaction. In sum, when I read Kerouac’s work, I can’t help but notice that many ways his style has been adopted by American culture. The ideal of the creative minded young artist bathing in libation and pondering death and social inadequacies is the main image adopted by the majority of Rock n Roll groups today. The majority of these bands probably don’t even know of Jack Kerouac. I’m not saying he was the first poet, or artist, to get drunk and create; but, I do acknowledge the ability of his free will to inspire so many others around him to create the cause to social change. He is pioneer and a leader, because he is fallowed beyond the grave. Work Cited Anderson, James C. â€Å"Robert Frank. † Microsoft Encarta 2006 [CD]. Redmond, WA: Microsoft Corporation, 2005. â€Å"Jack Kerouac. † Wikipedia, The Free Encyclopedia. 30 Jan 2007, 22:03 UTC. Wikimedia Foundation, Inc. 2 Feb 2007 http://en.wikipedia.org/w/index.php?title=Jack_Kerouac&oldid=104426491

Legal Aspects of Education

The secretary of education in the past William Bennett implemented thorough analysis of the issue concerning the reasons why present educations scheme is not successful for students, and the measures that could be taken to boost educational presentation and protect the finances. He specified several unlawful associations which are worse in the US. It is contradictory to really productive education law. It places its own priorities, not the students' on the first place. It has deplored so greatly about the profession of a teacher that it made numerous persons to refuse from the connecting their lives with teaching profession.According to Bennett, the too much legalization of learning system is restraining daring, inventive people who want to hold the accountability and to acknowledge the result. I completely agree with Mr. Bennett that the law simply does not implement its real function. Instead of letting students feel more self-assured and protected it really can prevent good and pe rspective educators from penetrating school system. Certainly separate individuals really must be removed from teaching however according to Bennett some of such restrictions will be unavoidably â€Å"slipped around† and this will not help to protect students.I suggest that modification-oriented teachers and socio- lawful researchers with sufficient information of learning principle and the function of regulation in communal restructure should consider both its empirical restrictions and speculative positive sides. I agree that the researches should and must actively participate in process of change and it is essential to know on time about the law actions that can protect students’ and teachers’ rights and finish the crisis in the system of education.

Chartered Accountancy Essay

Chartered Accountancy as a profession is attracting a lot of young and witnessing a rapid growth, thanks to the growing corporate sector globally. Chartered Accountants usually occupy high and respectable posts in an organization. They are the ones responsible for handling accounts and finance related matters, deal with money management. Chartered Accountancy is also a dynamic, challenging and rewarding profession. Chartered Accountancy Course is a professional course in Accounting introduced in our country in 1949, with the enactment of the Chartered Accountants Act. The Institute of Chartered Accountants of India (ICAI) was formed the same year. This Institute is both an examining and a licensing body. It is the responsibility of the institute to conduct the Chartered Accountancy (CA) Course. Chartered accountants are the one who are specialized in accounting, auditing and taxation. They also serve as a management and corporate caretaker. In recent times, accountancy has become popular as a profession. The services of a Chartered accountant are required in money matters even in a small business. Moreover according to the Company Act only CA’s in professional practice are allowed to be appointed as auditors of companies in India. Chartered Accountants are the one who are accepted as a member of the Institute of Chartered Accountants of India (ICAI) after having passed the Final examination of the Chartered accountancy course conducted by the institute. CA Program currently has three sections, Common Proficiency Test (CPT) that was earlier known as Professional Education exam (PE1), Professional Competence Course (PCC or PCE) and Final examination.

Julius Caesar: Compare and Contrast Essay Essay

Julius Caesar is an ancient leader who is known worldwide for his famous last words â€Å"Et tu Brute?† as his closest friends were brutally murdering him. Barack Obama is the current United States President who has been in office for two consecutive terms, or eight years. Both leaders will be remembered forever, Caesar because of his murder and Obama because he is the first African American President to lead the United States. Although United States President Barack Obama is a leader centuries after the rise and fall of Julius Caesar their traits while in power that they exhibited are polar opposites. Whether it be the way that the leaders treat and respect their wives, the life they lived, or the way that they led their countries, they were opposite in almost every way possible. To begin, Julius Caesar was married to a weak-willed woman named Calpurnia. Calpurnia was a whiny woman who tried to keep Caesar from what he wanted to do and his civil duties as ruler of Rome. Calpurnia had nightmares of Caesar dying and his blood being put on display in the streets, dreams that she scared herself into believing, although becoming true. When Caesar refused to listen to her pleads of staying inside their house, she got on her knees and cried to him begging him to please stay home. This Caesar thought was highly ridiculous and he went anyways, against her wishes. Despite the lack of listening that Caesar had shown towards his wife, Obama looks to his wife as if she were his right-hand-man. Barack Obama is married to a strong-willed woman named Michelle. Michelle is a woman who had dreams and once her husband was elected into office, she made those dreams come true, having her husbands’ back in the decisions that he made for his country. Michelle wrote her own stump speeches for her husband’s presidential campaign and generally spoke without notes showing her involvement in the support of her husbands’ job. Michelle is an advocate for a healthier tomorrow, making meal plans for schools countrywide to follow, Obama also backing her up and helping her in any way he can. President Barack Obama has a respect for his wife that is unbelievably vigorous while the respect that Caesar displayed for his wife was as if there was none at all, not only proving how much times have changed, but showing how strong the bonds of marriage should be. Continuing,  Caesar was a patrician by noble birth being born into a wealthy patrician family that had money beyond knowledge. The ancestry that Caesar had was that of honor and fame being the grandson of Aeneas who was the son of the goddess Venus. Caesar’s family name, Julii Caesar, came from the birth by caesarean section, caes- meaning cut, one of his family members being born by this style of birth. Caesar came from a family of such wealth that his father was in charge of governing the province of Asia. But Obama, on the other hand, was born into a poorer family, his mother being from Wichita, Kansas and his father being on a J-visa from a small town in Kenya, both of his parents being in college on opposite sides of the country, forcing them to separate, Obama being a newborn. Obama was named after his father, being Barack Hussein Obama II, a pure Kenyan name. Obama’s parents were highly educated, his father going to Harvard Law School and his mother going to the University of Washington and then to the University of Hawaii where she graduated with a major in anthropology. Caesar and Obama came from completely different upbringings, one of military greatness and wealth and the other of brilliance and poverty. Finally, Caesar, because of his military background and the fact that he led the Romans to the defeat of the Gauls, he was welcomed home to Rome by the senate granting him triumphs for his victories. When Caesar gained more power over Rome, he ordered a census be taken resulting in the reduction of grain dole, restricting the purchases of certain luxuries and rewarding those who had many children simply because they were increasing the population of Rome. Caesar made some very vital decisions in the development of not only Rome, but the world as well such as changing the traditional calendar to the Egyptian calendar meaning that instead of having 365 days in a year, there would be 365.25 days because of the 29th day of February every fourth year. Caesar also made decisions such as establishing a police system, rebuilding the cities of Corinth and Carthage and building a library as a branch off of the Library of Alexandria. Militarily, Caesar wanted to conquer the Dacians and the Parthians, but he wasn’t able to accomplish that due to his death. As a result of his murder, the month July was named after him, its original name being Quintilis. Yet, even though not having any months named after him or establishing such important institutions, Obama has had his fair amount of fame worthy actions. Obama will forever be remembered as the first African  American Presidential Candidate and first African American to become president. As president Obama promised many choices that would help the United States become stronger as a whole such as better long-range planning, superior fundraising, dominant organizing in caucus states, and better exploitation of delegate allocation rules. Obama also made history by becoming the first democratic president since Franklin Delano Roosevelt to twice win the majority of the popular vote with the people. Obama made the change to reduce the secrecy given to presidential military records to gain the trust of the people he was in charge of making a better state for. Militarily, Obama issued executive orders and presidential memoranda directing the U.S. military to develop plans to withdraw troops from Iraq, claiming that he was fixing the problem that former President George W. Bush started. Caesar wanted to start war with other countries while Obama wanted to end the war that presented itself, their strategies of dealing with their countries being completely opposite. Caesar was a leader that because of the way that he took care of his subjects was murdered because he simply was not liked. Obama is a leader of a different time period, being constantly followed by security, ensuring his safety, and maybe that’s why Caesar wasn’t saved, because times have changed. Perhaps Obama has learned from Caesar’s mistakes and that has influenced to take votes among the senate and people before making decisions that could ultimately question the safety of the citizens looking up to him. Caesar and Obama both have their own ways of leading their states, treating their wives, and came from completely different upbringings, the one similarity the share being that they will be legends for years to come.

Research Technique Essay

Suppose your sociology instructor has asked you to do a study of homelessness. Which research technique (survey, observation, experiment, existing sources) would you find the most useful? How would you use that technique to complete your assignment? If my sociology instructor has asked me to do a study of homelessness, I will choose the observation research technique because I think this method is the most useful to me. In definition, observation means collecting information through direct participation and/or by watching a group or community engaged, which means, this is a technique which researchers observe carefully the behaviors of people involved in their hypothesis. Although there are various types of observational research techniques (naturalistic observation, participant observation†¦), each of them has both strengths and weaknesses. Personally, I believe participant observation is the most suitable method for the study of homelessness. Firstly, this technique allows me to gain information in my own point of view as I’m the observer and participant as well. Secondly, by using this method, the subject behaviors (homeless people) remain natural, therefore, giving the results high validity and reliability. Thirdly, it’s flexible as I can myself test the hypotheses and be able to redefine possible personal conceptions. Fourthly, by directing involving the research, my results will contain highly-detailed, high-quality information about the homelessness’s behaviors. However, this technique also has some disadvantage. First, it’s likely for me to have a close relationship with others which may influence the results. Second, it’s quite difficult for me to be accepted in the group (maybe I’m too different from them). Third, this technique requires a great deal of skill and commitment from the researchers. I must have the ability to fit-in with the people being observed and the ability to communicate naturally to them without letting them know my purposes. Finally, I have to make sure that I have enough money, time, resources, skills and support to go through this research. More details about my study. After having finished 3 important steps (defining the problem, reviewing the literature, formulating the hypothesis), I’ll continue the fourth step: collecting and analyzing data by using the observation technique (participant observation). I’ll join the homeless communities, which usually gather to sleep in the parks, under the bridges or in the verandas of the private or public houses†¦It’d be easier for me to participate if I can show them for sure that I’m a real homeless person (little money, no mobile phone, have acceptable reason to become homeless, dirty clothes†¦). The length of my stays are going to be about 6 months to 1 year as this time is long enough for me to have a generally view about this problem (however, it mainly depend on the time which the instructor allows me to so that I can limit/expand the areas researched). During the time I’m homeless, I’ll try to gain the acceptance in the group studied in order to collect the information needed without raising close relations or letting them know who I am, which will affect the conclusion of my study. Then, I’ll listen to their stories about the reason why they become homeless (of course I must have a reason for myself), observe their feeling, their behaving in life as well as their attitudes about their present conditions. Besides, I also have to try fulfill my study by finding the answers for these following questions: 1. How did they become homeless? (different people will have different answers) 2. Do they feel like the government is helping them to reduce homelessness? 3. How has being homeless affected them? (difficulties in all aspects) 4. What are the main causes of people becoming homeless? 5. What should the government do to help the homeless people? 6. The link between being homeless and having social diseases (HIV, syphilis†¦) 7. Where do the homelessness rates have the highest/lowest percentage? What are the differences in these areas? These 5 questions are the basic information that I have to find the answers by asking directly through normal conversations, by observing, by listening†¦ Besides, I think I can conclude some other useful results so as to have a general overview to support for my study thank to the time I’m being homeless. My conclusion will include these data: 1. Trends in homelessness recently. 2. Characteristics of persons experiencing homelessness 3. Causes of homelessness 4. Effect of homelessness. 5. Homeless policy initiatives 6. How different places have different rate of homelessness. Reasons? Solutions (If I can) 7. Outlook for the future (solutions) Finally, I’ll finish the final step: developing the conclusion base on the data I have to support or redefine the hypothesis.

Finnc nd Growth Strtgy Essay Example | Topics and Well Written Essays - 1750 words

Finnc nd Growth Strtgy - Essay Example Of cours ths findings dpnd on th sctor nd th typ of M& tht ws don. Mny fctors ply n importnt rol in th furthr succss of th compnis, nd th on, myb th most importnt cn b th knowldg nd bility to crt vlu ftr. Mrgrs nd cquisitions, two forms of rstructuring, rprsnt both strtgic opportunitis nd thrts for compnis, s ownrship chngs hnds. Mrgrs nd cquisitions crry on stting nw rcords in both volum nd siz. cquisitions probbly r not th quickst wy to grow comprd to othr options nd, from th prspctiv of top mngrs, thy r stimulting nd oftn finncilly rwrding. Howvr, by most ccounts, cquisitions r pron to filur, with som hving disstrous consquncs. Studis of th short-trm ffcts of M&s point out tht M&s gnrt vlu, vn though most of this vlu ccrus to th trgt firm. Rsrch in th US nd UK indicts tht th shrholdrs of th trgt firms xprincd gins of btwn 16% nd 45%. cquiring firms' shrholdrs, on th othr hnd, xprincd bnorml rturns rnging from -1.1% to 7.9%. Th combind firms' bnorml rturn ws btwn 1.8% nd 3.5%. (S Jnsn & Rubck 1983; Frnks & Hrris 1989; Bchr 2000; Mulhrin & Boon 2000; Kohrs & Kohrs 2000; ndrd t l. 2001.) Th long-trm ffcts of M&s in th US nd th UK hv bn xmind xtnsivly (S grwl, Jff & Mndlkr 1992, Brns 1984, Frnks, Hrris & Titmn 1991, Grgory 1997, Knndy & Limmck 1996, Limmck 1991, Lodrr & Mrtin 1992, Loughrn & Vijh 1997, Mitchll & Stfford 2000, Ru & Vrmln 1998). Ths studis, lthough criticisd th mthodology, ll indict tht th shrholdrs of th cquiring firms in most instncs los vlu. Th ngtiv typicl rturns wr s high s -20%. Th crtion of ngtiv typicl rturns holds tru spcilly whn th mthod of cquisition ws othr thn by mns of tndr offrs. Th min rson for M& to tk plc is xpctd synrgis, mngril hubris, nd promising solution of gncy problms. Synrgis r th prim motivtion for th bid nd s rsult for th trgts nd th biddrs tht shr th wlth gins. lthough most bidding compnis mk th sttmnt bout th potntil synrgis from th mrgrs nd cquisitions, frquntly th forcstd bnfits r not obtind. This cn b rsult of ovr optimistic forcst by th bidding mngmnt or simply th fct tht th mrgr for inititd for nothr rson, such s gncy problms. So ths thr tkovr motivs hv diffrnt outcom on th wlth crtd ftr mrgrs nd cquisitions. If synrgy is th primrily motiv for th mrgr, thn th trgt's nd biddr's shrholdrs should gin nd th distribution of wlth should only dpnd on th brgining powr of th biddr nd th trgt. If th scond motiv tks plc nd it mns tht gncy problm is worsning, th min slf-intrst of th biddr's mngmnt is th prim rson for th mrgr or cquisition. In such cs, mngrs just focus on growth rthr thn on th shrholdrs' vlu. For xmpl, Conyon nd Murphy (2002) show tht for th UK, siz (nd not th prfomnc) is th min dtrminnt of th mngril slris. This fct cn xplin why mngrs r so tmptd to us fr csh flow to furthr build th mpir tht hopfully will rsult in highr slris nd bonuss. No wondr tht ftr such circumstncs, th totl vlu ftr mrgrs nd cquisitions ctully gos down. Mngrs who r ggrvtd by prsonl intrsts, (.g. mximiz th siz of th firm nd thir fild of control) r mor pron to sk out lrg, wll known compnis s cquisition trgts - nd usully ovrpy in th bidding procss. This is n doubtful motiv for th cquisition of rltivly smll nd unknown privt compnis. Th cquisition of privt compny mor sily fits th motiv of mximiztion of shrholdr wlth. nd th third motiv of M& cn b th

Classic Airline's Marketing Essay Example | Topics and Well Written Essays - 2000 words

Classic Airline's Marketing - Essay Example Those who maintain the rewards program are largely dissatisfied with the program concept and redemption opportunities (68 percent of those surveyed), which contributes to diminishing brand loyalty and word-of-mouth advertising potential. Further, the operating expenses associated with carrying out the services are very high compared to revenues. The highest is fuel, unfortunately the management team has already developed a hedging program and these cannot be reduced. Operations-based expenditures for Classic Airlines require reduction which may mean streamlining operations to adopt either a lean philosophy or change methodology of key operational characteristics at the firm. Based on the knowledge that the CEO does not appreciate or value strategic alliances and thus the marketing division will get no support with this option as a means of improving resources, the business must work with its fundamental strengths to improve operational systems for cost reduction. Having identified th e problems, they must be framed effectively. The brand operates in an oligopoly where there are few competitors who dominate the market due to the high costs of entry into the market by competitors. In this market, competitive branding and promotion are some of the most fundamental methods to achieve competitive edge. However, in the conversations between management players, there is a generic recognition that the business has been unable to come up with satisfactory competitive strategies that differentiate the business from other airlines. The business requires differentiation through promotion and also a redevelopment of the current positioning strategy. 2. Solutions In terms of operating costs, the business should look at other models of operations by successful domestic and international airline companies to determine how best to reduce costs in key operational areas. According to the income statement, aircraft rent and aircraft maintenance have some of the highest costs, other than fuel, that contribute to the lower profit margin. This must be adjusted, which involves less reliance on marketing and more on technical and systems-based expertise to develop a new operational system. According to Aruan (2005), making the strategic decision to utilize only one particular type of aircraft gives the airline competitive advantage. In the oligopoly, switching costs for the aircraft manufacturer are significantly low as the manufacturer is able to provide its expert and unique services as they operate in markets with much less competition. Therefore, there are not opportunities for Classic Airlines to negotiate or bargain in the supply chain since the manufacturer is in a dominant position. By changing the procurement model, Classic Airlines can gain much more opportunities to bargain pricing and also take away the supplier advantage by providing more effective training to maintenance crews. Air Asia, a low cost, no frills airline, adopted this same procurement st rategy and experienced considerable cost savings and buying power in the supply chain. Rather than being forced to rely on manufacturer expertise in maintenance, Air Asia was able to train its own staff to perform these functions. Having framed the problem, it is now time to decide on strategic action and plan for ensuring this is successful. Further, as it relates to the diminishing brand loyalty, Classic Airlines needs to change its positioning on the competitive market from quality to